Know your Fonts – The Kind of Fonts That are Ruining Your Flyer Designs

By Denver Kunaka In Typography
Last Updated May 27, 2024

They just take the Algerian font because its the one that pops out when you tooggle the Windows font dropdown in a design software.

There’s no intention or reason for using such a font..

Why is this a concern?

Because fonts are critical when it comes to graphic designing. They provoke certain feelings and emotions.

You need to choose fonts wisely and keep them minimum, usually 2 or at most 3 or more if you know what you’re doing (this is Designing anything is possible)

One of the mistakes rookie designers do is use a whole bunch of fonts into one design because they are so many of them.

Or just take whatever font that pops up when selecting fonts in the dropdown on Windows

Don’t get carried away by many design fonts. Use the popular design rule of Less is more. Try to keep fonts at minimum usually 2 to 3 or one font throughout the entire design can work wonders for you.

As your become a guru in designing you may break the limit and use four or five fonts to create unusual designs.

Something you Probably Didn’t Know About Fonts

The “thing” you call a “font” is technically called a typeface, for example Arial, Calibri & Times.

The “font” describes the size of each character like 10pt, 12pt etc.

Also modern typefaces come with a lot of variations in terms of size, weight, space, stretching, orientation and other styles. These variations are grouped into a family called a font family.

Typically the overall design of the typeface remains unchanged in the font family.

For example, the “common” Arial typeface has a font family comprising of Arial Round, Arial Narrow, Arial Black etc

So if you see the word typeface or font below remember we are talking the same thing

Font Categories

Fonts have been grouped into many distinct groups based on their appearance but here we are going to group them into four main categories.

Furthermore, we are going to break down fonts into other various groups and categories


Serif typefaces are identified with an extra stroke extension around the edges. A good example of a serif is the good old Times New Roman. Other examples include Garamond, Merriweather, Abril Fatface

Serifs usually have that classic & traditional look and feel. As such they are mostly perfect for designs that need a traditional, prestigious and serious look such as Funerals, Wedding and Vintage themes.

Why are bibles written in Serif Fonts?

Sans Serif

I’m a big fan of Sans Serifs

These typeface are the most common ones and usually suit on most designs.

Sans serifs have no extra (without) strokes around their edges, thus are usually flat and clean. Examples include, Arial, Calibri, Helvetica, Impact, Archivo. They feel modern and whimsical

For readability sans serifs are generally considered easy to view when displayed on digital screens whereas serifs are better on prints.

Monospace/ Non-proportional

Monospace typefaces have equal (mono) widths regardless of the glyph (character). Courier New, Consolas and Roboto Mono are some good examples.

They’re generally easy on the eye and legible.

Monospaces are commonly found on computer consoles, terminals and program code.

Technically speaking, most Monospace typeface s can fall under serifs because of the extra stroke extensions at their base. For example Courier New. These fonts are termed slab serif; see below. Others can be sans-serif monospace like Consolas


These typefaces are written by hand and appear as signatures, cursives (script), calligraphy (decorative) or as if handwritten by a five year old.

Script, Cursive & Calligraphic typefaces are mostly suitable if you want a sense of sophistication, elegance and class. Examples include Alex brush, Sacramento, Lucida Calligraphy

Conversely, they are handwritten fonts that look more playful, fun and scholarly. Comic sans, Amatic, Pacifico, Cabin Sketch are some great examples.

Handwritten fonts have a personal touch and feeling to them

Other Font Groupings

Now that you know the main categories fonts are grouped in we can take it even further by grouping them based on use, place or even feeling.

They are usually mixtures of serifs, sans, monospace and handwritten.

The list is inexhaustible

    • Display: These are big fonts used specifically for headlines. They grab the eye quickly and are bold. Anton, Impact, Archivo, Pacifico, Lobster, Abril Fatface, Ultra are some good examples
    • Textual: Meant for reading blocks of text. Example; Arial (sans serif), Times (serif), Roboto (sans serif), Courier (monospace), Amatic (handwritten), Comic sans (Handwritten), Homemade Apple (Script)
    • Playful: These fonts are playful, cute and funky, Lobster, Comic sans, Amatic, Loved by the king, Luckiest Guy (mostly handwritten).
    • Personal; Have a personal feeling ( and playful) and are handwritten. Covered by your Grace, Indie Flower, Rie are some examples
    • Effect & Style Typeface: These types are created with specific appearance and feel. Some styles include 3D, grunge/eroded, hollowed etc. Examples, Special Elite and Baron Kuffner look eroded. Cabin sketch look sketchy.
    • Strong and Powerful ; Example; Anton, Impact, Fjalla One
    • Slab; Consists of horizontal base strokes. Ultra, Arvo, Courier New, Josefin Slab. They are also a mixture of serifs, sans and monospace.
    • Creepy/ Horror: Terrifying looking fonts; e.g Creepster
    • Retro; Monoton, Abril Fatface
    • Ancient/ Old; Garamond

Note that some fonts can fit in more than one category. A playful font can also be for display or effect

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